Nairobi’s television market has evolved dramatically, with consumers increasingly demanding larger screens that transform their living rooms into home entertainment centers. As we progress through 2026, several massive television models have captured the attention of Kenyan buyers who want cinema-quality experiences at home. Here’s a comprehensive look at the biggest television models making waves in Nairobi this year.
Samsung’s Giant Leap: The 98-Inch Neo QLED
Samsung continues dominating Nairobi’s premium TV market with its spectacular 98-inch Neo QLED models. These massive displays utilize Quantum Mini LED technology, delivering exceptional brightness and contrast that performs brilliantly even in Kenya’s bright daylight conditions. Priced between KES 1.2 million and KES 1.8 million depending on the specific model and retailer, these televisions are becoming increasingly popular among affluent Nairobians in neighborhoods like Karen, Runda, and Kitisuru. The 8K resolution ensures crystal-clear picture quality even at such enormous sizes, while the slim profile means these giants don’t overwhelm room aesthetics despite their impressive dimensions.
LG’s OLED Masterpiece: 97-Inch G4 Series
LG has made significant inroads in Nairobi’s luxury TV segment with its 97-inch OLED G4 series. This television represents the pinnacle of display technology, offering perfect blacks and infinite contrast ratios that OLED technology is renowned for. Available at major electronics retailers along Moi Avenue and in Westlands shopping centers, this model retails for approximately KES 1.5 million. The self-lit pixels eliminate the need for backlighting, resulting in an impossibly thin profile that sits flush against walls. Nairobi’s home theater enthusiasts particularly appreciate the G4’s gaming capabilities, with its 120Hz refresh rate and ultra-low input lag making it perfect for the city’s growing gaming community.
Sony’s Premium Offering: 85-Inch X95L Mini LED
While slightly smaller than its competitors, Sony’s 85-inch X95L Mini LED television has carved out significant market share in Nairobi’s upper-middle-class segments. Priced more accessibly at KES 650,000 to KES 800,000, this model offers exceptional value for its size category. Sony’s Cognitive Processor XR technology, which mimics human visual perception, creates remarkably lifelike images that resonate with Kenyan consumers who value picture quality. The X95L is particularly popular in Nairobi’s apartment complexes and townhouses where 98-inch models might be impractical, but residents still want impressive screen sizes.
TCL’s Value Champion: 98-Inch QM8 Series
TCL has disrupted Nairobi’s large-screen market by offering a 98-inch model at significantly lower prices than Korean competitors. Retailing between KES 450,000 and KES 550,000, the QM8 series makes massive screens accessible to middle-class Kenyan families. Available through major chains like Hotpoint and Naivas electronics sections, TCL’s offering includes Mini LED technology and 4K resolution that delivers impressive performance for the price. This model has become particularly popular in Nairobi’s emerging middle-class estates in areas like Syokimau, Kitengela, and Ruaka, where families want cinema-sized displays without premium price tags.
Hisense’s Growing Presence: 100-Inch U8K Series
Hisense has made bold moves in Nairobi with its 100-inch U8K series, officially the largest readily available television in the Kenyan market as of early 2026. Priced competitively at approximately KES 600,000 to KES 750,000, this television offers remarkable value for its size. The Chinese manufacturer has invested heavily in Nairobi distribution, with dedicated display units at major electronics stores throughout the city. The U8K’s QLED technology and full-array local dimming create impressive picture quality that rivals more expensive competitors, making it an attractive option for size-conscious buyers.
Market Trends and Consumer Behavior
Nairobi’s appetite for larger televisions reflects broader lifestyle changes. The rise of streaming services like Netflix, Showmax, and Disney+ has transformed home entertainment, with families investing in impressive displays to enhance their viewing experiences. Sports viewing, particularly football, drives many purchases, as Kenyan football fans want stadium-like experiences at home. Additionally, the growth of home theaters in newer residential developments has normalized massive screens as standard rather than luxury items.
As 2026 progresses, expect even larger models to arrive in Nairobi, with 110-inch and 120-inch televisions already announced by major manufacturers for later this year, promising to push the boundaries of home entertainment even further.